Resamania Blog

New clubs

10 April 2026

17 min read

Are gyms profitable?

by Resamania

Opening a fitness club? Investing in one? Or want to boost profitability? Get tips to maximise profitability.

Read more

Growth

07 April 2026

13 min read

Planning a gym pre-sales campaign? Ideas for launching your next location

by Ollie Flegg

Maximise early sign-ups and hit the ground running with effective pre-sales campaign ideas.

Read more

Marketing

02 April 2026

22 min read

Gym advertising: 17 exceptional gym adverts to inspire you

by Joanna Ashton

Everything you need to know about making advertising a part of your marketing strategy. With 17 real-world examples.

Read more

News

30 March 2026

4 min read

Xplor Technologies and Clubessential Holdings Launch Unified Global Company Under Xplor Brand

by Resamania

Company debuts new brand, expanded global scale, new leadership team, and step change investment in AI.

Read more

Marketing

27 March 2026

14 min read

33 gym marketing ideas for 2026

by Joanna Ashton

Stand out from the crowd, attract new members, and keep members coming back with the right marketing mix. Get inspired.

Read more

Tech

23 March 2026

6 min read

What to look for in gym software for marketing to save time & boost retention

by James Barter

Learn which software features make marketing your fitness business easier and more effective.

Read more

Marketing

18 March 2026

13 min read

How to create a fitness newsletter your gym members will love

by Joanna Ashton

Build brand credibility and loyalty with a newsletter that’s always packed with relevant, valuable content.

Read more

Management

16 March 2026

15 min read

Strong team, strong business: Gym staff retention strategies

by Resamania

Your team are your business. Find out how to build keep a team of strong, loyal, consistently high performers.

Read more

Management

12 March 2026

13 min read

Choosing insurance for a gym in the UK – everything you need to know

by Resamania

Selecting insurance is an important decision for gym owners and operators. Make an informed decision.

Read more

Retention

09 March 2026

7 min read

How (& when) to win back gym members who want to cancel

by Megan Greenaway

Handling cancellations requires care. And there’s no one-size-fits-all approach. Find out where to start and what to think about.

Read more

New clubs

06 March 2026

19 min read

How much does it cost to open a gym in the UK?

by Ollie Flegg

This guide includes all need to know about the cost of opening a gym. And provide tips to help you make smart decisions.

Read more

Events

03 March 2026

10 min read

PerformX Live 2027 Guide

by Resamania

Everything you want to know about PerformX Live in one place! Check out this event guide for all the need to knows.

Read more

Sign up for our newsletter