Resamania Blog

Growth

27 July 2026

7 min read

Does “discount-led growth” hurt long-term profitability?

by Ollie Flegg

Scaling a gym business? Here’s why discounting could be quietly undermining the revenue you’ve worked hard to grow.

Filter Articles:

Engagement

23 May 2022

5 min read

The three areas every member wants gyms to prioritise

by Resamania

Appealing to and attracting new prospects is a constant challenge for gym operators and owners. There are so many marketing ….

Management

09 May 2022

5 min read

Can your gym appeal to all ages?

by Resamania

When you’re marketing your gym, planning your growth strategy and identifying your target audience, it’s only natural that you try ….

Growth

25 April 2022

5 min read

6 features & facilities to help your gym stand out

by Resamania

Gyms are bouncing back post-pandemic. Members are returning, new membership applications are surging and competition is becoming fiercer than ever. ….

Retention

11 April 2022

4 min read

Are your members changing how they work out?

by Resamania

COVID-19 has brought about lots of changes in the way we all work out, from the explosion of online classes ….

Engagement

14 March 2022

5 min read

Are you gamifying fitness and workouts in your club?

by Resamania

There’s no denying the impact of gamification on the health and fitness sector in recent years. From the introduction of ….

Management

14 February 2022

4 min read

How do you control access to your gym?

by Resamania

Some issues are constantly front-of-mind for gym owners. There’s everything that goes into getting a member to your front door ….

Marketing

04 February 2022

4 min read

Is it time to rethink how you communicate with your members?

by Resamania

When it comes to how the majority of gyms communicate with their members, there’s a tendency to err on the ….

Management

13 December 2021

4 min read

The must-have kit for your gym in 2022

by Resamania

As the fitness industry continues to bounce back and members keep returning to gyms, 2022 is set to be a ….

Management

22 November 2021

4 min read

How to make use of your spare rooms to increase revenue

by Resamania

There are always changes to make at your gym to create a better experience for your members. New machines to ….

Growth

15 November 2021

4 min read

The secret to running a successful gym member referral campaign

by Resamania

Gym member referral programmes are a great way to unlock more value from your members and grow your membership base. ….

Growth

01 November 2021

5 min read

Holding a gym open weekend – the pros & cons

by Resamania

Open weekends are one of the most popular, most effective ways to promote your gym or health club. They’re a ….

Management

15 October 2021

2 min read

Prepare your gym for 2022

by Resamania

The global Covid-19 pandemic hit gyms and health clubs harder than most, with 2020 and 2021 seeing falling membership numbers, ….

Resamania Blog

Does “discount-led growth” hurt long-term profitability?

The three areas every member wants gyms to prioritise

Can your gym appeal to all ages?

6 features & facilities to help your gym stand out

Are your members changing how they work out?

Are you gamifying fitness and workouts in your club?

How do you control access to your gym?

Is it time to rethink how you communicate with your members?

The must-have kit for your gym in 2022

How to make use of your spare rooms to increase revenue

The secret to running a successful gym member referral campaign

Holding a gym open weekend – the pros & cons

Prepare your gym for 2022

Sign up for our newsletter