Fitness Industry Growth Report 2027
Growth is the goal. How gym operators get there (or don’t) is changing. This report brings together exclusive insights from 180+ operators across the UK, Europe, and beyond, so you can benchmark your own path forward.
See how your growth plans compare. Get your copy of the report.
Scaling smart as a gym business
Growth in this industry has been ramping up. Many operators have opened a new site in the last three years, and the majority are reporting strong or moderate growth right now.
The right location. The right team. The right systems. Growth isn’t automatic or the same for everyone; all these factors (and more) shape whether expansion pays off.
That’s why, along with our fellow Xplor Fitness & Leisure colleagues, we went straight to the source. We surveyed over 180 gym operators across 19 countries to find out what’s really driving growth, what’s getting in the way, and what operators wish they’d known sooner.
We’ve compiled all those findings into an exclusive report. The Fitness Industry Growth Report 2027 covers:
- Recent and planned new openings
- The biggest challenges to expansion
- What’s driving growth
- Growth blockers
- Lessons from operators on what to repeat – and what to avoid
Exclusive insights from growing fitness operators
Here’s a taster of the key insights you’ll find in the report:
- 68% of operators have opened a new club in the last 3 years – most chose to open a brand-new club
- Almost ¾ reported strong or moderate growth over the same period – that growth was driven by a wide range of factors
- Memberships are one of the fastest growing revenue streams for 69% of operators – driven by growing membership numbers, price increases, and more
- 60% of operators have seen member acquisition costs rise – putting retention firmly back in the spotlight
- Access control and multi-location memberships are the top software priorities for operators managing more than one site
- Over ¼ say capital is limiting their ability to grow as a business right now – ahead of staffing, property, and demand
Get your copy of the Fitness Industry Growth Report for the full picture, including the local breakdowns for the UK and France. Plus hear first-hand what operators want you to know before you open your next site.