Resamania Blog: Retention

Retention

09 March 2026

7 min read

How (& when) to win back gym members who want to cancel

by Megan Greenaway

Handling cancellations requires care. And there’s no one-size-fits-all approach. Find out where to start and what to think about.

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Retention

05 January 2026

11 min read

Habit formation: Help members build a visit habit to boost retention

by Megan Greenaway

Keep more members for longer by guiding members to make regular gym visits a lasting habit.

Growth

24 November 2025

14 min read

25 fitness trends for 2026

by Megan Greenaway

From strength training to personalisation, get a rundown of the top fitness industry trends you need to know about.

A photo of the Xplor Gym team at the Independent Gyms Conference 2025

Events

18 November 2025

16 min read

5 big insights from the Independent Gyms Conference 2025

by Resamania

The biggest event of 2025 for independent gym operators took place on 13 & 14 November. Catch up on the 5 top need-to-knows.

Retention

10 November 2025

6 min read

Impact of cost of living on gym memberships

by Megan Greenaway

The cost of living has been rising over the last few years. See how this has impacted gym memberships.

Marketing

03 November 2025

12 min read

Unwrap success with 21 winning Christmas gym promotion ideas

by Joanna Ashton

Looking for Christmas gym promotion ideas to boost business this December? From merry member challenges to festive flash sales, this ….

Marketing

10 October 2025

10 min read

Raising the dead: Win-back campaigns that work

by Joanna Ashton

Re-engaging former gym members is a trick you shouldn’t miss! Discover effective ways to win-back ex-members.

Marketing

29 September 2025

10 min read

13 solid Black Friday ideas for gyms

by Joanna Ashton

Want to prepare your gym for a profitable Black Friday? Get 13 ideas to cut through the noise this Black Friday.

Marketing

22 September 2025

29 min read

35 AI prompts to make gym email marketing easier

by Joanna Ashton

Lacking time and resource to write emails? Use these prompts to craft winning emails fast with ChatGPT, Claude, etc.

Management

09 September 2025

9 min read

3 biggest challenges of running a gym (and how to solve them)

by Megan Greenaway

Rising costs. A lack of time. Competition. Do these challenges sound familiar? Get inspiration to help you address them.

Marketing

01 September 2025

10 min read

11 reasons not to sleep on email marketing (even if you’ve tried it before)

by Joanna Ashton

Many gym operators overlook or neglect this effective, low-cost channel. Learn about the benefits and how to overcome common email marketing hurdles.

Tech

26 August 2025

11 min read

Time to go 24/7? 24-hour gym access made easy

by James Barter

More gyms across the UK are switching to 24/7 access. Learn more about this trend and see what you need to consider to make 24-hour opening a success.

Management

11 August 2025

12 min read

How to increase gym membership prices (and keep members)

by James Barter

Improve profitability. Protect your business. Charge what you deserve. Find out how to raise prices with minimal attrition.