Following a successful 2026, Elevate looks set to return to Excel London on 16 and 17 June 2027. Here’s our guide to the UK’s largest tradeshow dedicated to fitness, sport, and physical activity.

What is Elevate?

Elevate, www.elevatearena.com, is one of the UK’s largest tradeshows focused on the physical activity & fitness industry. It takes place annually in London and in 2026 show celebrated it’s 10th anniversary edition. Elevate 2027 will be the 11th edition.

The Elevate fitness show attracts thousands of decision makers from gyms, fitness clubs, fitness studios, and other types of operators. It features innovative suppliers with over 250 exhibitors showcasing exciting solutions and products.

The fitness tradeshow offers excellent networking and learning opportunities for professionals in attendance. It’s a must-attend event for fitness club owners and operators of all sizes. In past years, Elevate has boasted:

  • 6,500+ attendees
  • 250+ exhibitors
  • 4+ theatres with free education
  • 200+ speakers

It’s held each year and last took place on, 17 & 18 June 2026, 18 & 19 June 2025,12 & 13 June 2024, 14 & 15 June 2023, and 15 & 16 June 2022.

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When is Elevate 2027?

Elevate 2027 takes place on Wednesday 16 and Thursday 17 June 2027. The 2-day event is strongly anticipated by many in the industry (including the Resamania team!).

The visitor opening hours for 2026 are expected to be:

  • Wednesday 16 June 2027 – 9.30am to 5.30pm
  • Thursday 17 June 2027 – 9.30am to 4.30pm

Where is Elevate taking place?

Elevate is taking place at Excel London. It’s one of the biggest exhibition and convention centres in the UK. And has all the amenities you’d expect from such a premier venue.

Getting to Elevate Excel London

The venue address is:

Royal Victoria Dock, One Western Gateway, London, E16 1XL, UK

You can find Excel London using the what3words app with these 3 words: ///sticky.thing.senses

Arriving by public transport? There are no shortage of options available!

  • The Elizabeth Line – alight at Custom House station (2 mins walk)
  • Docklands Light Railway – alight at Custom House station (2 mins walk)
  • Emirates Airline Cable Car – the UK’s first urban cable car which connects Excel London to The O2 and North Greenwich tube station
  • Uber Boat by Thames Clipper – alight at Royal Wharf Pier (20 minutes walk through Britannia Village and over the Royal Victoria dock footbridge)

Driving? Use event hall entrance S3. There are 2,000 spaces available and you can pre-book a space. At time of writing, the fee to park is £25 a day for a car. You can use the postcode E16 1FR for satellite navigation or ///cheer.events.began via the what3words app.

Cycling? There are 60 bike racks available at Excel London. These can be found near to the east entrance under the stairway that connects Level 0 to Level 1.

How to attend Elevate 2027 – tickets

Tickets for Elevate 2027 are not available just yet. Elevate is usually free for you to attend as a gym operator or fitness industry professional! You can usually get your free ticket by visiting the Elevate website registration portal.

This free visitor ticket will normally let you:

  • Try the latest products, equipment, tech, and services
  • Learn with education sessions from hundreds of thought leaders
  • Network with 1,000s of peers and build your brand
  • See 250+ suppliers face-to-face in one convenient location
  • Build lasting relationships and partnerships

To avoid FOMO, act fast if you want to be at Elevate Excel London in 2027 (when tickets are available).

For suppliers who aren’t exhibiting at Elevate 2027, we expect there will be a charge.

Elevate 2026 cost £230+ VAT for a 2-day supplier pass. A supplier was classified as a business or entity providing goods, materials or services to support the operations of gyms and fitness clubs. These tickets are usually available for sale via the registration portal on the Elevate website.

Accommodation for Elevate 2027

Don’t miss out on any of the action! Enjoy all the educational and networking opportunities throughout Elevate by staying nearby.

There are plenty of options near to Elevate Excel London to suit different budgets. All with easy access to the venue. Hotels do get booked up fast! So, book as early as possible to get your preferred accommodation.

Options include:

Food & drink during Elevate 2027

Whether you want to grab a coffee, stop for a snack, or enjoy a laidback lunch, there are plenty of options within Excel to suit all tastes and dietary needs. Just head out of the halls where Elevate is taking place and take a walk to see what’s on offer.

Stop for a coffee away from the crowds at Costa or HEJ. Or head to the Networking Hub and enjoy a networking session at the same time.

Looking for a place for dinner nearby? There are plenty of options a train or taxi ride away at Canary Wharf or cable car ride away at The O2.

Highlights at Canary Wharf to check out include:

  • Boisdale Canary Wharf – British restaurant & bar, restaurant open from 6-11pm Wednesday & 6pm-12pm Thursday, located at Cabot Square, Canary Wharf, London, E14 4QT
  • Gaucho Canary Wharf – Steak restaurant, open from 12-11pm, located at 29 Westferry Circus, London, E14 8RR
  • The Ivy In The Park, Canary Wharf – Modern British brasserie, open from early to 11.30pm on Wednesday & early to 12.30am on Thursday, located at 50 Canada Square, Canary Wharf, London, E14 5FW
  • Wahaca Canary Wharf – Mexican restaurant, open from 12-10pm, located at The Park Pavilion, 40 Canada Square, London, E14 5FW
  • Gallio – Mediterranean restaurant, open early to 10pm, located at Upper Level, 2 Cabot Square, London, E14 4QT
  • Roka Canary Wharf – Contemporary Japanese robatayki restaurant, open from 5-10.30pm, located at 4 Park Pavilion, 40 Canada Square, London, E14 5FW
  • Dishoom Canary Wharf – Modern Bombay-inspired Indian café, open from early to 11pm, located at 13 Water Street, London, E14 5GX

Independent Gyms normally organises drinks on the Wednesday in Canary Wharf. Watch this space to see if these drinks will happen again in 2027.

Highlights for fitness club owners and operators

Elevate always delivers an outstanding programme of education across the two days. It’s one of the largest learning opportunities for fitness professionals available in a live setting.

This educational content is contributed to by top thought leaders. And the programme is also free for gym operators.

For Elevate 2026 educational content was delivered across 4 main theatres:

  • Debate – the main stage theatre was focused on the industry’s hottest topics
  • Generate – this theatre was focused on the business of fitness. It delivered  insights into market trends, the latest innovations, and how to achieve commercial success
  • Collaborate – this theatre was focus on the public sector and community initiatives
  • Accelerate – here you found expert-led conversations about fitness, health and rehabilitation to support the wellbeing and performance of active consumers

There were also theatres from external partners including Technogym and Third Space.

Must-attend sessions for gym operators

With so much to see and do, you needed to plan ahead to avoid missing key sessions.

5 biggest takeaways from Elevate 2026

Catch up

Check out the top takeaways for gym owners and operators from the 2026 edition of Elevate.

Get stuck in!

The schedule for Elevate 2027 is yet to be announced. In the meantime, to give you a flavour of what to expect, these were our picks of the must-attend sessions for gym operators for the 2026 event:

From leisure to lifeline: A decade of transformation and the future of active health

When? 09:45-10.15am on Wednesday 17 June 2026

Where? Debate theatre

This opening keynote will reflect on how the industry has evolved over the 10 years since we first came together for Elevate – and chart the course ahead.

This panel brings together leaders from the UK’s three most important physical activity organisations. David Stalker (ukactive), Tara Dillon (CIMSPA), and Lisa Dodd-Mayne (Sport England) will join Elevate Event Director, Lucy Findlay-Beale.

Local soul, national scale: Building club identity as part of a national franchise or fitness group

When? 11.40am-12.15pm on Wednesday 17 June 2026

Where? Generate theatre

How do you balance national brand consistency with local authenticity? Head to this panel session for practical strategies to build real community connections while maintaining brand integrity.

Panellists include:

Every visit, more value – maximise revenue from every member

When? 1.45-2.20pm on Wednesday 17 June 2026

Where? Generate theatre

For most gym operators, membership fees are a primary source of revenue – and that will remain true in the current operating environment. However, for the vast majority of businesses, diversifying revenue is a sensible move.

This expert panel will explore realistic revenue streams you can introduce into your business. As well as uncovering common pitfalls to avoid.

Join these panellists for a valuable discussion:

Tool, Teammate or Threat? Trusting AI in a Human-First Sector

When? 10-10.35am on Thursday 18 June 2026

Where? Debate theatre

AI is here. This panel will discuss important questions around trust in the technology, trust in operator decision around the technology, and trust in how individuals use AI to maintain the balance between human and technology.

Speakers include:

Charge what you deserve: Value-based membership pricing

When? 1.30-2.05pm on Thursday 18 June 2026

Where? Generate theatre

Even with the cost of running a gym business consistently creeping up, many gym operators are hesitant to put up gym membership prices or even change pricing model.

But price increases and changes are often necessary to cover higher operating costs, fund essential improvements, and to keep your business profitable.

In this panel, hosted by James Barter (Xplor Fitness & Leisure) you’ll get practical advice to help you approach pricing and increases confidently. All while keeping impact on member attrition minimal.

Learn from operators who’ve overcome the fear factor to reap the rewards of optimising prices:

Other highlights for gym owners and operators at Elevate 2026 included:

Don’t wait until Elevate 2027, see Resamania in action now

We’re excited to be back at Elevate London for 2027, but there’s still quite a wait! We’d love to show you why the most innovative and ambitious gyms and fitness clubs are choosing gym management software from Resamania beforehand.

Book a personalised demo with our expert team
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by Resamania

  • First published: 01 July 2026

    Written by: Resamania