Can Your Gym Appeal To All Ages?

Can Your Gym Appeal To All Ages? When you’re marketing your gym, planning your growth strategy and identifying your target audience, it’s only natural that you try to be as inclusive as possible, right?  You want to appeal to as many people as possible in your catchment area, so you can encourage as many members…

How Do You Control Access To Your Gym?

How Do You Control Access To Your Gym? Some issues are constantly front-of-mind for gym owners. There’s everything that goes into getting a member to your front door – promoting your facilities, classes and special offers. Then there’s everything that goes on once a member is inside – the classes themselves, equipment maintenance, retail options…