The Three Areas Every Member Wants Gyms To Prioritise

The Three Areas Every Member Wants Gyms To Prioritise Appealing to and attracting new prospects is a constant challenge for gym operators and owners. There are so many marketing avenues to go down, so many strategic targets to pursue. Where should you focus your efforts?  You could focus on different demographics, and target your marketing…

Can Your Gym Appeal To All Ages?

Can Your Gym Appeal To All Ages? When you’re marketing your gym, planning your growth strategy and identifying your target audience, it’s only natural that you try to be as inclusive as possible, right?  You want to appeal to as many people as possible in your catchment area, so you can encourage as many members…

6 Features & Facilities To Help Your Gym Stand Out

6 Features & Facilities To Help Your Gym Stand Out Gyms are bouncing back post-pandemic. Members are returning, new membership applications are surging and competition is becoming fiercer than ever.  This won’t be news to you. You’ll see and feel it in your club every day.  Spending on memberships across the industry is growing, but…

Woman smiling in the gym

Are Your Members Changing How They Work Out?

Are Your Members Changing How They Work Out? COVID-19 has brought about lots of changes in the way we all work out, from the explosion of online classes and at home workouts, to the rise in outdoor exercise and wearable tech.  Your members have embraced these changes, and they’ve no doubt impacted your gym, as…

The Value Of A Single Payments And Software Partner

The Value Of A Single Payments And Software Partner Gym managers have a lot to handle on a daily basis, so it’s no wonder successful gyms are constantly looking for ways to outsource and streamline time-consuming operations. The value of having a trusted partner to handle membership Direct Debit collections is crystal clear. So too…

Ways to gamify your fitness - man looking at myzone charts in the gym

Are You Gamifying Fitness And Workouts In Your Club?

Are You Gamifying Fitness And Workouts In Your Club? There’s no denying the impact of gamification on the health and fitness sector in recent years.  From the introduction of wearable tech – and the daily workout challenges on Apple Watch, Fitbit and Garmin –  to the release of over 71,000 health and fitness apps in…

10 Ways To Boost Your Gym’s Short-Term Cash Flow

10 Ways To Boost Your Gym’s Short-Term Cash Flow You want to keep investing in your gym, but to do that, you need a healthy cash flow. You need money in your till as quickly as possible – not just the promise of future membership payments.  Managing cash flow is always a challenge for any…

How Do You Control Access To Your Gym?

How Do You Control Access To Your Gym? Some issues are constantly front-of-mind for gym owners. There’s everything that goes into getting a member to your front door – promoting your facilities, classes and special offers. Then there’s everything that goes on once a member is inside – the classes themselves, equipment maintenance, retail options…

Is It Time To Rethink How You Communicate With Your Members?

Is It Time To Rethink How You Communicate With Your Members? When it comes to how the majority of gyms communicate with their members, there’s a tendency to err on the side of caution.  After all, it’s prospects who need to hear from you, right? They’re the ones who you should be regularly communicating with,…