Connecting With Members: How To Use Wearable Tech In Your Gym

Connecting With Members: How To Use Wearable Tech In Your Gym The wearable technology trend has been steadily growing for several years, but the Covid-19 pandemic saw an explosion in popularity. With members looking for new ways to stay fit and healthy, their attention naturally turned to technology that might help them.  That’s why members…

What Should A “Smart” Gym Look Like?

What Should A “Smart” Gym Look Like? Smart technology is everywhere. We use smart devices every day to live smart, connected lives – smartphones, smart cars, even smart fridges.  From ordering a taxi to arranging food delivery, we’re comfortable with smart technology and digital experiences as part of our daily lives. In fact, we’ve come…

The Three Areas Every Member Wants Gyms To Prioritise

The Three Areas Every Member Wants Gyms To Prioritise Appealing to and attracting new prospects is a constant challenge for gym operators and owners. There are so many marketing avenues to go down, so many strategic targets to pursue. Where should you focus your efforts?  You could focus on different demographics, and target your marketing…

Can Your Gym Appeal To All Ages?

Can Your Gym Appeal To All Ages? When you’re marketing your gym, planning your growth strategy and identifying your target audience, it’s only natural that you try to be as inclusive as possible, right?  You want to appeal to as many people as possible in your catchment area, so you can encourage as many members…

6 Features & Facilities To Help Your Gym Stand Out

6 Features & Facilities To Help Your Gym Stand Out Gyms are bouncing back post-pandemic. Members are returning, new membership applications are surging and competition is becoming fiercer than ever.  This won’t be news to you. You’ll see and feel it in your club every day.  Spending on memberships across the industry is growing, but…

Woman smiling in the gym

Are Your Members Changing How They Work Out?

Are Your Members Changing How They Work Out? COVID-19 has brought about lots of changes in the way we all work out, from the explosion of online classes and at home workouts, to the rise in outdoor exercise and wearable tech.  Your members have embraced these changes, and they’ve no doubt impacted your gym, as…

Thinking Like Your Members (And Prospects)

Can Your Gym Appeal To All Ages? The past few years have brought its own challenges with the COVID-19 pandemic, but we’ve seen that the fitness industry is ever adapting – no matter what hurdles it comes across. This is why it’s important to make sure you’re in the know to adapt accordingly. There are…

The Value Of A Single Payments And Software Partner

The Value Of A Single Payments And Software Partner Gym managers have a lot to handle on a daily basis, so it’s no wonder successful gyms are constantly looking for ways to outsource and streamline time-consuming operations. The value of having a trusted partner to handle membership Direct Debit collections is crystal clear. So too…

Ways to gamify your fitness - man looking at myzone charts in the gym

Are You Gamifying Fitness And Workouts In Your Club?

Are You Gamifying Fitness And Workouts In Your Club? There’s no denying the impact of gamification on the health and fitness sector in recent years.  From the introduction of wearable tech – and the daily workout challenges on Apple Watch, Fitbit and Garmin –  to the release of over 71,000 health and fitness apps in…