What Should A “Smart” Gym Look Like?

What Should A “Smart” Gym Look Like? Smart technology is everywhere. We use smart devices every day to live smart, connected lives – smartphones, smart cars, even smart fridges.  From ordering a taxi to arranging food delivery, we’re comfortable with smart technology and digital experiences as part of our daily lives. In fact, we’ve come…

Can Your Gym Appeal To All Ages?

Can Your Gym Appeal To All Ages? When you’re marketing your gym, planning your growth strategy and identifying your target audience, it’s only natural that you try to be as inclusive as possible, right?  You want to appeal to as many people as possible in your catchment area, so you can encourage as many members…